Services - Client Objectives
What do travel industry clients hope to achieve with programs like ours? Most destination clients engage our resources and services to meet very specific marketing objectives such as:
- Introducing their destination to potential visitors in a more comprehensive way than would be possible or cost effective through paid advertising alone
- Increasing name recognition for a specific brand positioning
- Increasing visitation and occupancy at off-peak times
- Saturating specific niche markets with carefully crafted media messages
- Overcoming outdated or incorrect consumer perceptions with positive and accurate information
- Supporting and reinforcing the collective efforts of a destination’s tourism industry members
- Increasing tourism and travel industry business for purposes of economic diversification
- Driving consumer inquiries to client web sites and other communications and fulfillment resources
- Creating third-party advocates and securing paid partnerships
- Increasing lodging tax collections